Social Listening AI

Know What the World Is Saying. Before It Matters.

Overview

In an environment where public opinion shifts in hours and a single viral narrative can reshape perception, organizations can no longer afford to listen only when a crisis has already landed. Social Listening AI is Globalion's public intelligence platform that ingests, analyzes, and synthesizes public conversations from social media, news, forums, and regional digital channels in real time — turning unstructured opinion data into structured, decision-ready intelligence for communications, strategy, and risk management teams.

Who it's for

Built for Communications & Strategy Leaders

Political campaign and communications teamsPR and public affairs agenciesBrand and marketing leadership at enterprisesGovernment communications and policy departmentsCorporate affairs and reputation management teamsMarket research and competitive intelligence functions

Capabilities

Multi-Platform Data Ingestion

Aggregates data from Twitter/X, Facebook, Instagram, YouTube, Reddit, regional news, and web forums at scale.

AI Sentiment Analysis

Fine-tuned NLP models trained on Indian political and social contexts provide accurate multi-class sentiment beyond positive/negative.

Topic Clustering

Unsupervised clustering automatically identifies emerging narratives and issue clusters without requiring manual keyword configuration.

Influencer & Source Tracking

Identify the key accounts, publications, and voices driving specific narratives, ranked by reach, engagement, and credibility scores.

Crisis Detection Alerts

Velocity-based anomaly detection identifies sudden sentiment shifts or narrative surges and notifies stakeholders before they escalate.

Geographic Sentiment Mapping

District and constituency-level sentiment heat maps for political and governance use cases across Indian states.

Trend Prediction

Time-series forecasting models predict the likely trajectory of current issues, giving communications teams a preparation window.

Custom Dashboards

Role-based dashboards for C-suite, communications teams, and field teams with configurable KPIs and one-click report exports.

Use cases

→Election campaign message testing and real-time public pulse tracking
→Corporate reputation monitoring and crisis communications support
→Government policy communication effectiveness measurement
→Brand campaign performance and competitor benchmarking
→NGO and advocacy organization cause tracking

Ready to move from pilot to production?

30-minute discovery call. No slides. We ask what you're trying to change and tell you if we're the right team.

Book a discovery call →